Mountain Dew in Chongqing, China! 激浪, 不山露水

你们好!
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Kristen and I were walking to lunch this afternoon and decided to stop into a small grocery store to pick up a drink. To our surprise, on the top shelf of the small, upright refrigerator was my first sighting of Mountain Dew in over 21 months. For 2 RMB (30 cents or so), I bought, popped open the can and...DID THE DEW!
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The can is interesting; it reminded me of something I might find in my family's Canada, where the official language is English, but all the products are labeled in both English and French. In my experiences perusing Chinese supermarkets, this "half and half" labeling method is still rare; most foreign products - i.e. Tide Laundry Detergent, Heinz Ketchup, Jiffy Peanut Butter - are translated into Chinese, retaining only the English-language brand name for credibility. As you can see, half of the can is the standard Mountain Dew logo we (I say "we" meaning mostly young college students who don't want to drink hot coffee while buried under a stack of Shakespeare books until 3 a.m. - cough cough) know and love:And the reverse side is the Chinese translation, which I must say, looks very, very cool.

Kristen and I both knew how "Mountain Dew" could be translated - 山露水 shanlùshui, literally "mountain dew" - but on the can, it has been given the name of 激浪 jīlang, or "turbulent/surging wave(s)." Hey, I think that's pretty accurate! Just wait till Chinese start drinking this stuff and begin experiencing that caffeine-induced high, followed shortly by the disabilitating caffeine withdrawal that only another ride on the Dew's "turbulent wave" can fix! Do the Dew!
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I love and miss you all,
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Phil
蓝麦飞
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Note: In no way does "Runnin' the Great Wall" endorse or receive sponsorship from Mountain Dew Citrus Cola. Or does it?...